How should opening statements be delivered to establish control during an auction?

Delivering opening statements with assertiveness is crucial because it sets the tone for the entire auction. Assertiveness communicates confidence and authority, which can help in establishing control over the auction environment. When the auctioneer presents their opening remarks in an assertive manner, it not only commands the attention of the bidders but also instills trust in their capability to facilitate the auction process effectively. This confidence encourages participants to engage actively and follows the auctioneer's lead, thereby contributing to a smoother and more successful auction.

While calmness and enthusiasm are beneficial traits during an auction, they can be undermined without the foundation of assertiveness. A calm tone is important for a sense of professionalism, and enthusiasm helps in generating excitement among bidders, but these qualities should accompany an assertive delivery to ensure the auctioneer is taken seriously and maintains the necessary authority.